A couple of tips on logo design
Write on a sheet of paper 2 – 4 main words that best reflect the character of the enterprise or company for which the logo is created. Write down associations around each of them. In this way, a graphical thought map will be created, which will help you to choose the right form, colours, etc. Once you know what your logo should be, start drawing. Sketch as much as you can. There are no better or worse designs at this stage, so don’t give up if you find an idea or association stupid. Then you can say that this is what you are looking for. Try different fonts (or create a few letters yourself, then you will draw them in vector) and signets. Don’t worry about colors for now. You will match them later in the graphics program. If you think that you have exhausted all your ideas – rest. If possible, return to the project after a night’s sleep. On the second day you will have more distance to your work, so it will be easier to reject the worst ones. Your job as logo makers isn’t just to make the perfect logo but to also make professional logos. Choose 2 – 3 best sketches and refine them in the graphics program, but remember to create in vector graphics environment (Adobe Illustrator or Corel Draw). The logos made with this method can be freely enlarged without any loss of quality. When you feel that your logo is really good, you can finish the design process. It is worth checking how the effect of our work will look like on the printout. Prepare a design and print two colour and black and white copies, preferably in different sizes. Check if each of them is legible. If not, you…
