You hear a lot of people talk about it but they don’t really explain it. Here at Revolist we pride ourselves on being able to deliver a high quality Search Engine Optimisation service that will stick. We will be going over 5 of the most basic forms of Search Engine Optimisation that will help your business.
Content for Search Engine Optimisation needs to be written a certain way to meet Google standards. You cant just write paragraphs upon paragraphs of information and put you keyword in there 500 times, It just wont work. Your text needs to have a certain amount of keyword density and written in a way that passes whats called a readability test. We see too many SEO companies in Singapore write content that is hard to read as they focus on pumping their content with keywords.
How many times have you simply uploaded an image to your website and just left the raw file name? A lot I assume. The best practice is before you upload your image, you use your keyword in the file name. Then once you upload it to your platform you use whats called a Alt Tag. Alt Tags will give Google a description of the image, helping it to boost your site ranking. This will also help people discover your content in Google Images
A good backlink strategy is CRUCIAL to your online presence. This wont just boost your ranking in Google, But it will also drive traffic if they are in the right location. We have done some research on other Singapore companies and we have found a lot of them are using Automated software to generate poor quality back links. While this will boost your rankings, Google is smart enough to pickup on it and they will drop your rankings after a few months.
We suggest you go through all your business citations (Yelp, Yellow pages, True Local etc) and ensure you have your profiles filled out with all the information about your business.
Youtube is a great way to not only boost SEO, But to drive traffic to your business. Each Youtube video can be treated like a website where you can rank the video itself. This is really helpful when you have a keyword and you want multiple listings at the top of Google. While we have our own methods of ranking videos on Youtube, You can simply embed them into your citations to give your customers a visual look at your business.